A Link Building Checklist to Earn More & Better Links

If you want to rank well in organic search, you need links.

Google has told us as much, revealing that links are one of the top 3 ranking factors.

Quality links increase the overall authority and trustworthiness of a page.

Quality links to multiple pieces of content regularly can increase domain-wide rankings with time.

Not too long ago, creating links went through a few dark seasons where almost every link we built was boring and spammy. No personalized email, content not needed, and only a dab of brand mentions.

Link building was all about quantity instead of quality.

But then the term “link building” began to transform.

We heard new terms like link earning, link giving, link acquisition, and relationship building.

Link earning is about building relationships, being a part of a community, and developing content ideas that are actually worth sharing.

This emphasis on quality, meaning, and engagement has restored balance to the link building universe.

But you also need a diverse link profile.

That’s where this link building checklist comes in.

Happy link building!

Breakdown of Monthly Tasks

These are some link building tasks you should plan to do every month:

  • Email Outreach
  • Brand Mention Monitoring
  • Competitor Backlink Analysis
  • Guest Blogging, starting in Month 3
  • Content Syndication, starting in Month 4
  • Testimonials & Reviews, starting in Month 7
  • Community Engagement, starting in Month 7
  • Blog Comments, starting in Month 7
  • Affiliate Links, starting in Month 7

Month 1

  • Technical SEO
  • Link Reclamation
  • Directories
  • Monthly tasks (*Email Outreach, Brand Mention Monitoring, Competitor Backlink Analysis begin)

Month 2

  • Technical SEO
  • Link Reclamation
  • Directories
  • Monthly tasks

Month 3

  • Technical SEO
  • Link Reclamation
  • Data-Driven Content
  • Directories
  • Radio
  • Podcasts
  • Monthly tasks (*Guest Blogging begins)

Month 4

  • Link-Worthy Content
  • Link Gratitude
  • Monthly tasks (*Content Syndication begins)

Month 5

  • Link Reclamation
  • Community Engagement
  • Blog Comments
  • Monthly tasks

Month 6

  • Data-Driven Content
  • Community Engagement
  • Blog Comments
  • Radio
  • Podcasts
  • Monthly tasks

Month 7

  • Link-Worthy Content
  • Link Gratitude
  • Community Engagement
  • Blog Comments
  • Monthly tasks (*Testimonials & Reviews, Community Engagement, Blog Comments, Affiliate Links begin)

Month 8

  • Monthly tasks

Month 9

  • Technical SEO
  • Link Reclamation
  • Data-Driven Content
  • Community Engagement
  • Blog Comments
  • Radio
  • Podcasts
  • Monthly tasks

Month 10

  • Link-Worthy Content
  • Link Gratitude
  • Monthly tasks

Month 11

  • Monthly tasks

Month 12

  • Data-Driven Content
  • Radio
  • Podcasts
  • Monthly tasks

Breakdown of Weekly Tasks

Week 1 & 2

Link builder runs an internal backlink audit + competitor backlink audit to identify topics for different verticals of link building.

Week 3

Brainstorm article titles for creating content.

  • Send article titles to client for approval.

Week 4

Prospect link opportunities.

  • Build out email templates for client approval.
  • Find opportunities for co-citation.
  • Outreach to 50 high-quality prospects.

Week 5

Start writing

  • Get client to review content.